When you're trying to get people to switch from a competitor to your product, you need to understand barriers of entry, and you need to understand them a lot better than you think, or people won't switch and you'll be waiting tables.
My third and final installment on strategy: Strategy Letter III: Let Me Go Back!
I've written up some thoughts on REALBasic. REAL Software is a particularly interesting example because all three of my strategy letters apply to them very directly!
Ask any software CEO these days what their biggest problem is, and they'll usually complain about how hard it is to find good programmers. "There's just nobody out there," they say. "I can't hire anyone."
Frankly, this is baloney. In microeconomic terms: the market is clearing. There are hundreds of thousands of programmers out there, and you can hire them, if you know how. This article is about the "programmer's perspective" on how to find people and convince them to work for you.
1114 posts over 16 years. Everything I’ve ever published is right here.
There’s a software company in New York City dedicated to doing things the right way and proving that it can be done profitably and successfully.