At last year’s Business of Software conference, I gave a talk about designing products that are more than just adequate. How do you make a product that becomes a category-killer, number one, super hit? What is it that gives the Apple iPod 90% market share?
Neil Davidson has the video of my talk online (it’s about 46 minutes).
This year’s conference is going to be great. There are still a few tickets available. It’s November 9th-11th in San Francisco. This is a conference that’s all about terrific speakers: Geoffrey Moore, Don Norman, Paul Graham, Heidi Roizen, Jennifer Aaker, Michael Lopp (“Rands”), Ryan Carson, Paul Kenny, Dharmesh Shah, Kathy Sierra, Mat Clayton, and The Cranky Product Manager are all confirmed speakers. Register now before it’s too late!
I’m organizing a half-day startup workshop in San Francisco. This would be a terrific event to attend if you’ve recently started a software company and feel dazed, confused, or just want to bounce ideas off of someone who’s been there.
We’ll keep it small so everybody gets a chance to be heard. Space is extremely limited.
It’s a bonus supplement to the Business of Software conference, which is Nov. 9-11 in San Francisco.
Although the startup workshop itself is free, you do have to pay for for that conference, which is not free, in fact, it’s kind of expensive (but totally worth every penny!) I know it’s kind of expensive for very early stage startups, but trust me on this, it’s worth it.
Here’s what happens. After the main conference finishes up on Wednesday, we’ll divide up into three groups. Each group will do three 90 minute workshops, moderated by:
The format is very open. It’s a chance to chat, bounce ideas around, ask questions, solve specific problems, get feedback, and learn from each other.
After the workshops we’ll regroup with Jason Calacanis, who will do a live broadcast of his podcast This Week in Startups and take your questions live. Jason is on his third startup. The first, Silicon Alley Reporter, was the flagship magazine of New York City’s short-lived dot com boom; after the crash of 2000 it closed down. His second startup was Weblogs Inc, the first really serious commercial blog network, which sold to AOL for an undisclosed sum (let’s call it $25 million, shall we?) After turning netscape.com into a Digg clone, Jason spent some time at a fancy-pants VC firm, Sequoia Capital, where he hatched the idea for his current startup, Mahalo, which they funded. Anyway now he’s got this terrific podcast and he’ll be doing it live and we’ll be his audience, so you’ll have a rare chance to ask Jason questions in person and hear him pontificate.
Here’s how to sign up.
If you haven’t registered for BOS2009 yet, go do that. During the registration process, you’ll see a checkbox that says “I'd like to come to Joel's startup bootcamp”. It’s not a bootcamp, really. You won’t have to do pushups or work very hard. But check that box anyway.
If you already registered for BOS2009, follow this link. Click on “Already Registered.” Log on, and look for the link that says Event Fees. Why does it say that? I don’t know. After you click on that link you’ll be able to check the box that says “I'd like to come to Joel's startup bootcamp”. It’s still not a bootcamp. Really. Bootcamp is where you run around in circles for 20 weeks without getting more than four hours of sleep a night while drill sergeants barely a year older than you foam at the mouth and berate you endlessly like that time Tom Hanks flips out at Bitty Schram in A League of Their Own. “There’s no crying in baseball!” Anyway, NOT THAT AT ALL. This will be more of a friendly conversation with successful software startup founders. Not bootcamp.
Space is extremely limited: there will be three groups of 24 founders each. No more than two attendees per startup, please. See you in San Francisco!
This month we’re starting to get organized for StackOverflow DevDays, a series of one-day, mini conferences in ten different cities. Because of the packed schedule, keeping on time is very important, so I want to have a full-screen countdown application that we can run during intermissions warning people when we’re going to resume. We’ll put this up on the main screen and hopefully that will encourage people to sit down and be quiet on time. I thought this would be a great opportunity to showcase the StackOverflow community’s programming talent, so I posted a little contest over on meta.
Jamie Zawinski is what I would call a duct-tape programmer. And I say that with a great deal of respect. He is the kind of programmer who is hard at work building the future, and making useful things so that people can do stuff. He is the guy you want on your team building go-carts, because he has two favorite tools: duct tape and WD-40. And he will wield them elegantly even as your go-cart is careening down the hill at a mile a minute. This will happen while other programmers are still at the starting line arguing over whether to use titanium or some kind of space-age composite material that Boeing is using in the 787 Dreamliner.
When you are done, you might have a messy go-cart, but it’ll sure as hell fly.
I just read an interview with Jamie in the book Coders at Work, by Peter Seibel. Go buy it now. It’s a terrific set of interviews with some great programmers, including Peter Norvig, Guy Steele, and Donald Knuth. This book is so interesting I did 60 minutes on the treadmill yesterday instead of the usual 30 because I couldn’t stop reading. Like I said, go buy it.
Here is why I like duct tape programmers. Sometimes, you’re on a team, and you’re busy banging out the code, and somebody comes up to your desk, coffee mug in hand, and starts rattling on about how if you use multi-threaded COM apartments, your app will be 34% sparklier, and it’s not even that hard, because he’s written a bunch of templates, and all you have to do is multiply-inherit from 17 of his templates, each taking an average of 4 arguments, and you barely even have to write the body of the function. It’s just a gigantic list of multiple-inheritance from different classes and hey, presto, multi-apartment threaded COM. And your eyes are swimming, and you have no friggin’ idea what this frigtard is talking about, but he just won’t go away, and even if he does go away, he’s just going back into his office to write more of his clever classes constructed entirely from multiple inheritance from templates, without a single implementation body at all, and it’s going to crash like crazy and you’re going to get paged at night to come in and try to figure it out because he’ll be at some goddamn “Design Patterns” meetup.
And the duct-tape programmer is not afraid to say, “multiple inheritance sucks. Stop it. Just stop.”
You see, everybody else is too afraid of looking stupid because they just can’t keep enough facts in their head at once to make multiple inheritance, or templates, or COM, or multithreading, or any of that stuff work. So they sheepishly go along with whatever faddish programming craziness has come down from the architecture astronauts who speak at conferences and write books and articles and are so much smarter than us that they don’t realize that the stuff that they’re promoting is too hard for us.
Here’s what Zawinski says about Netscape: “It was decisions like not using C++ and not using threads that made us ship the product on time.”
Later, he wrote an email client at Netscape, but the team that was responsible for actually displaying the message never shipped their component. “There was just this big blank rectangle in the middle of the window where we could only display plain text. They were being extremely academic about their project. They were trying to approach it from the DOM/DTD side of things. ‘Oh, well, what we need to do is add another abstraction layer here, and have a delegate for this delegate for this delegate. And eventually a character will show up on the screen.’”
Peter asked Zawinski, “Overengineering seems to be a pet peeve of yours.”
“Yeah,” he says, “At the end of the day, ship the fucking thing! It’s great to rewrite your code and make it cleaner and by the third time it’ll actually be pretty. But that’s not the point—you’re not here to write code; you’re here to ship products.”
Zawinski didn’t do many unit tests. They “sound great in principle. Given a leisurely development pace, that’s certainly the way to go. But when you’re looking at, ‘We’ve got to go from zero to done in six weeks,’ well, I can’t do that unless I cut something out. And what I’m going to cut out is the stuff that’s not absolutely critical. And unit tests are not critical. If there’s no unit test the customer isn’t going to complain about that.”
Remember, before you freak out, that Zawinski was at Netscape when they were changing the world. They thought that they only had a few months before someone else came along and ate their lunch. A lot of important code is like that.
Duct tape programmers are pragmatic. Zawinski popularized Richard Gabriel’s precept of Worse is Better. A 50%-good solution that people actually have solves more problems and survives longer than a 99% solution that nobody has because it’s in your lab where you’re endlessly polishing the damn thing. Shipping is a feature. A really important feature. Your product must have it.
One principle duct tape programmers understand well is that any kind of coding technique that’s even slightly complicated is going to doom your project. Duct tape programmers tend to avoid C++, templates, multiple inheritance, multithreading, COM, CORBA, and a host of other technologies that are all totally reasonable, when you think long and hard about them, but are, honestly, just a little bit too hard for the human brain.
Sure, there’s nothing officially wrong with trying to write multithreaded code in C++ on Windows using COM. But it’s prone to disastrous bugs, the kind of bugs that only happen under very specific timing scenarios, because our brains are not, honestly, good enough to write this kind of code. Mediocre programmers are, frankly, defensive about this, and they don’t want to admit that they’re not able to write this super-complicated code, so they let the bullies on their team plow away with some godforsaken template architecture in C++ because otherwise they’d have to admit that they just don’t feel smart enough to use what would otherwise be a perfectly good programming technique FOR SPOCK. Duct tape programmers don’t give a shit what you think about them. They stick to simple basic and easy to use tools and use the extra brainpower that these tools leave them to write more useful features for their customers.
One thing you have to be careful about, though, is that duct tape programmers are the software world equivalent of pretty boys... those breathtakingly good-looking young men who can roll out of bed, without shaving, without combing their hair, and without brushing their teeth, and get on the subway in yesterday’s dirty clothes and look beautiful, because that’s who they are. You, my friend, cannot go out in public without combing your hair. It will frighten the children. Because you’re just not that pretty. Duct tape programmers have to have a lot of talent to pull off this shtick. They have to be good enough programmers to ship code, and we’ll forgive them if they never write a unit test, or if they xor the “next” and “prev” pointers of their linked list into a single DWORD to save 32 bits, because they’re pretty enough, and smart enough, to pull it off.
Did you buy Coders at Work yet? Go! This was just the first chapter!
1111 posts over 14 years. Everything I’ve ever published is right here.
There’s a software company in New York City dedicated to doing things the right way and proving that it can be done profitably and successfully.