Are you a Ben and Jerry's company or an Amazon company?
In Strategy Letter I, I talk about two different kinds of startups. If you don't know which one you are, you're going to make lots of mistakes and you won't even know why.
Sometimes, my kind readers resort to tricks to find out if I'm awake! Like this suggestion from Hanan. It sounds good at first, but after a minute you realize it might be a minefield.
You’re reading Joel on Software, stuffed with years and years of completely raving mad articles about software development, managing software teams, designing user interfaces, running successful software companies, and rubber duckies.
I’m Joel Spolsky, co-founder of Fog Creek Software, a New York company that proves that you can treat programmers well and still be highly profitable. Programmers get private offices, free lunch, and work 40 hours a week. Customers only pay for software if they’re delighted. We make Trello, insanely simple project management, FogBugz, an enlightened bug tracker designed to help great teams develop brilliant software, and Kiln, which simplifies source control. I’m also the co-founder and CEO of Stack Exchange. More about me.