Are you a Ben and Jerry’s company or an Amazon company?

In Strategy Letter I, I talk about two different kinds of startups. If you don’t know which one you are, you’re going to make lots of mistakes and you won’t even know why.

Sometimes, my kind readers resort to tricks to find out if I’m awake! Like this suggestion from Hanan. It sounds good at first, but after a minute you realize it might be a minefield.