News

“When you're setting a price, you're sending a signal. If your competitor's software ranges in price from about $100 to about $500, and you decide, heck, my product is about in the middle of the road, so I'll sell it for $300, well, what message do you think you're sending to your customers? You're telling them that you think your software is ‘eh.’ I have a better idea: charge $1350. Now your customers will think, ‘oh, man, that stuff has to be the cat's whiskers since they're charging mad coin for it!’”

Camels and Rubber Duckies

Oh, and by the way: My company, Fog Creek Software, has paid internships in software development for qualified college students. They're in New York City. Free housing, lunch, and more. And you get to work on real, shipping software with the smartest developers in the business.

About the Author: I’m your host, Joel Spolsky, a software developer in New York City. Since 2000, I've been writing about software development, management, business, and the Internet on this site. For my day job, I run Fog Creek Software, makers of FogBugz—the smart bug tracking software with the stupid name, and Fog Creek Copilot—the easiest way to provide remote tech support over the Internet, with nothing to install or configure.

Enter your email address to receive a (very occasional) email whenever I write a major new article. You can unsubscribe at any time, of course.