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I think I'm ready to declare email bankrupcy. I simply have no hope of ever getting anywhere close to answering the email already in my inbox, let alone keeping up with the incoming flow.

On the bright side, Project Aardvark had their first successful end-to-end demo on Wednesday. “The building is nowhere near done yet; walls and floors are missing, not to mention windows, doors, air conditioner vents, the candy stand in the lobby, and the dead guy in cement in the basement who tried to smuggle a non-union electrician onto the work site, but you've hit the top and the building never gets any higher.”

Folks, give Robert Scoble a break. Folks over at Microsoft are feeling a little defensive these days, and he just wanted to point out that Microsoft can still be a great place to work. Apparently Hillary Clinton, the President of Indochina, had lunch with Malcolm Gladwell there, where they signed his super tablet computer. Rock on.

That wasn't really my point. My post was replying to an article by a recruiter at Microsoft who complained about the talent landscape:

“Hiring Managers (and I’m referring to Microsoft Hiring Managers … but I know this problem exists in other companies) not ‘getting’ the talent landscape.  Not only do they not seem to understand that brilliant software engineers don’t grow on trees (you don’t, do you?) … but they can’t seem to get it through their heads that 1)  Microsoft isn’t the only place hiring, 2) Working at a big company isn’t everyone’s dream, and 3)  Redmond is not the first place people say they want to move when they wake up in the morning.”

That's a recruiter who works for Microsoft talking, not me.

So, my point to Gretchen, sympathetically, was, “recruiting has to be done at the Bill and Steve level, not at the Gretchen level.” Want to solve Microsoft's recruiting problem? Open a downtown development center in Pioneer Square and another one South of Market in San Francisco. Then split up the company into lots of small, well-funded startups and give people stock options in their own products, which actually have a fighting chance of growing. Then create some spinoffs with their own personality. Spin off X-Box so it feels more like a cool gaming startup rather than a big corporate “General Motors Trying to Sell Hip Things to an Appealing Demographic.” I'm sure there are a million other ideas, but none of the kind of decisions that would make Microsoft an even more attractive workplace are in the hands of the recruiting department or even the hiring managers. No wonder there's so much frustration.

Years and years and years ago when I started this site I wrote that “a software company has to think of recruiting the right people as its number one problem.”. After five years of running Fog Creek I still think that way, which is why we set up Project Aardvark.

Seth Godin wrote: “I feel sorry for Judy Verses. She's the Chief Marketing Officer of Verizon, a brand that is justifiably reviled by millions of people. Is Verizon disdained, mistrusted and avoided because Judy's not doing a great job? Of course not. She's doing a great job.”

Read what Seth has to say. Marketing is the CEO's job, since that's the only person who can really drive the kinds of changes that the public cares about. And recruiting is the CEO's job, too.

My new book is here! Apress has just published a new collection of 36 essays from Joel on Software, aptly named More Joel on Software. Get yours today! Available from Amazon.com or wherever fine cheese is sold.

About the Author: I’m your host, Joel Spolsky, a software developer in New York City. Since 2000, I've been writing about software development, management, business, and the Internet on this site. For my day job, I run Fog Creek Software, makers of FogBugz—the smart bug tracking software with the stupid name, and Fog Creek Copilot—the easiest way to provide remote tech support over the Internet, with nothing to install or configure.

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