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Joel on Software

Micro-ISV: From Vision to Reality

by Joel Spolsky
Wednesday, January 11, 2006

Micro-ISV: From Vision to Reality“Don’t start a business if you can’t explain what pain it solves, for whom, and why your product will eliminate this pain, and how the customer will pay to solve this pain. The other day I went to a presentation of six high tech startups and not one of them had a clear idea for what pain they were proposing to solve.”

From my foreword to Bob Walsh's new book, Micro-ISV: From Vision to Reality.


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