Seth Godin: “If you’re going to interrupt everybody with an ad, it better be something everybody wants to buy. So what do you end up with? Average products for average people.”

If you’ve ever heard Seth speak, you’ve had your mind blown. Which is why, on the rare occasion, when he runs a one-day seminar, he charges $1650 to attend, and it sells out in seconds.

At last year’s Business of Software conference, Seth’s keynote was the highlight of the show. Thanks to a very generous offer by Seth, you can watch the full hour online.