Seth Godin at the Business of Software Conference

Picture of Seth Godin speaking at the Business of Software Conference, 2008Seth Godin: “If you’re going to interrupt everybody with an ad, it better be something everybody wants to buy. So what do you end up with? Average products for average people.”

If you’ve ever heard Seth speak, you’ve had your mind blown. Which is why, on the rare occasion, when he runs a one-day seminar, he charges $1650 to attend, and it sells out in seconds.

At last year’s Business of Software conference, Seth’s keynote was the highlight of the show. Thanks to a very generous offer by Seth, you can watch the full hour online.

About the author.

In 2000 I co-founded Fog Creek Software, where we created lots of cool things like the FogBugz bug tracker, Trello, and Glitch. I also worked with Jeff Atwood to create Stack Overflow and served as CEO of Stack Overflow from 2010-2019. Today I serve as the chairman of the board for Stack Overflow, Glitch, and HASH.