When you’re trying to get people to switch from a competitor to your product, you need to understand barriers of entry, and you need to understand them a lot better than you think, or people won’t switch and you’ll be waiting tables.

My third and final installment on strategy: Strategy Letter III: Let Me Go Back!

About the author.

In 2000 I co-founded Fog Creek Software, where we created lots of cool things like the FogBugz bug tracker, Trello, and Glitch. I also worked with Jeff Atwood to create Stack Overflow and served as CEO of Stack Overflow from 2010-2019. Today I serve as the chairman of the board for Stack Overflow, Glitch, and HASH.