I’ve written up some thoughts on REALBasic. REAL Software is a particularly interesting example because all three of my strategy letters apply to them very directly!
About the author.
In 2000 I co-founded Fog Creek Software, where we created lots of cool things like the FogBugz bug tracker, Trello, and Glitch. I also worked with Jeff Atwood to create Stack Overflow and served as CEO of Stack Overflow from 2010-2019.
Today I serve as the chairman of the board for Stack Overflow, Glitch, and HASH.