I’m going on vacation, back July 17th. Emails and phone calls will be responded to slowly, if at all.


When I go to a company’s web site and it says that their product “provides Internet-scale event routing solutions that seamlessly integrate information among Web services, applications and users,” I want to barf. More specifically, I have no idea whatsoever why I should care, so I leave, and I don’t come back.

Did you know that KnowNow is “enabling the real-time enterprise to fully leverage the Internet to drive revenue, reduce costs and enhance business relationships”?

What does that mean?! Who cares? Who are the morons who write this stuff? Tell me what it does! I’m a software designer! I’m your target audience, and I can’t make head or tail of it!

(KnowNow is not the only company that has no ability to communicate using their home page. GrandCentral is equally inscrutable. “Grand Central provides a Web Services Network that enables companies to connect, integrate and manage their business processes with those of their partners and customers.” Good for you. I already connect, integrate, and manage with my partners, thank you very much. If you can make it as far as the white paper, you’ll see sentences like “At a feature level, the Grand Central Network provides four main categories of functionality.” I think that means “Grand Central has four features.” Maybe somebody thought that it didn’t sound cool enough that way.)

I have a feeling that both of these products are interesting and useful. But listen, bubbie: if I can’t understand it, and I’ve been writing software for twenty years, then I don’t know who will. Rohit, Halsey: you’re ruining your products because you can’t explain in two sentences what they do in a way which would be meaningful to the people who are going to make the purchase decision.

Software Testing

Eugene Vinsky has been hard at work on a web site with everything you ever wanted to know about software testing (and then some!) Check it out at SQATester.com.


With all the uproar over SmartTags it’s hard to believe Microsoft is actually going to ship with them, but I’ve disabled them on most Fog Creek web sites just to make sure.

About the author.

In 2000 I co-founded Fog Creek Software, where we created lots of cool things like the FogBugz bug tracker, Trello, and Glitch. I also worked with Jeff Atwood to create Stack Overflow and served as CEO of Stack Overflow from 2010-2019. Today I serve as the chairman of the board for Stack Overflow, Glitch, and HASH.