Steven Den Beste wrote an amusing analysis of the extreme cognitive dissonance it takes to be a Mac fanatic. “The hardcore Mac faithful seem to believe just before each MacWorld that this is going to be the time that the Steve finally announces the killer product which is going to rock the PC heathen back on their heels and begins the great exodus from the dark side into the grace of Steve’s love.”

About the author.

In 2000 I co-founded Fog Creek Software, where we created lots of cool things like the FogBugz bug tracker, Trello, and Glitch. I also worked with Jeff Atwood to create Stack Overflow and served as CEO of Stack Overflow from 2010-2019. Today I serve as the chairman of the board for Stack Overflow, Glitch, and HASH.