2003/03/28

Basically, we’re moving because of William Whyte’s rule: virtually all corporate relocations involve a move to a location which is closer to the CEO’s home than the old location. Whyte discovered this principle after an extensive study of Fortune 500 companies that left New York City for the suburbs in the 1950s and 1960s. They always had big, complicated Relocation Committees which carefully studied all the options and chose, coincidentally I’m sure, to move to within half a mile of the CEO’s home in Danbury, Connecticut. Whyte also showed that these companies all tanked after the relocation.

This may be, possibly, the most off-topic article I’ve ever done here. But I try to write only about things I know about, and, recently, I learned a lot more about commercial real estate than I ever imagined I would need to know…

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I'm Joel Spolsky, co-founder of Trello and Fog Creek Software, and CEO of Stack Overflow. More about me.