What Makes It Great?

“Just about every product category has its blue-chip, gold-plated stars. Movie stars? Brad Pitt. Best rock song of all time? Sweet Home, Alabama, of course. Office chairs? The Herman Miller Aeron. Portable MP3 players? Clearly the Apple iPod.

“What do these products have in common?”

What Makes It Great?, first draft, is the third and final part of the introduction to Great Design.

About the author.

I'm Joel Spolsky, co-founder of Trello and Fog Creek Software, and CEO of Stack Overflow. More about me.