David Pogue: “Listen up, LG dudes: I’m sorry, but if your primary control system requires seven warnings in your manual, maybe you should reconsider your system.”

Eric Sink: “Everybody knows how powerful word-of-mouth and buzz can be.  Lots of ink has been spilled about all the nice things that happen when people are talking about your product. But this is a little bit like explaining the nice things that rich people can buy.  It is obvious that good results are good.  We don’t need to be told that.  What we need to know is how to make those good results happen.”

About the author.

In 2000 I co-founded Fog Creek Software, where we created lots of cool things like the FogBugz bug tracker, Trello, and Glitch. I also worked with Jeff Atwood to create Stack Overflow and served as CEO of Stack Overflow from 2010-2019. Today I serve as the chairman of the board for Stack Overflow, Glitch, and HASH.