The Business of Software conference coming up at the end of October is new this year, but it’s got a pretty phenomenal line-up of speakers:
- Guy Kawasaki practically invented the field of high tech evangelism working at Apple in the 1980s, and has written some of the best books about marketing I’ve read (my personal favorite is The Macintosh Way.)
- Rick Chapman wrote the encyclopedia of software marketing, The Product Marketing Handbook for Software, and the hilarious In Search of Stupidity, which makes the quite convincing argument that success in software is a matter of just not doing stupid things. (My foreword to In Search of Stupidity).
- Hugh MacLeod does those great cartoons, which is reason enough to listen to him, but he’s also the marketing strategist for the only Web 2.0 wine company.
- Tim Lister needs no introduction to this crowd. He’s the author of Peopleware, the first and last thing you have to read about managing software teams. That’s really all you need to know.
- Eric Sink, moderator of our own Business of Software forum, co-founder of SourceGear, the classic small software company success story.
Also speaking: Dan Nunan, Jennifer Aaker, Jeffrey Pfeffer, Bill Buxton, and me. Register here.