“I pass six Starbucks every morning on my walk to work. Just to clarify, that’s counting only the Starbucks that are actually on the west side of Eighth Avenue in midtown Manhattan. I think there are some branches on the east side, but that side remains terra incognita for me; for most New Yorkers, micro-optimizing the walk to work is a matter of habit, and I have no reason to cross the street. For all I know, the other side of Eighth Avenue consists of nothing but pachinko parlors and flea circuses. Wouldn’t surprise me one bit.”

From my latest Inc. article: Good System, Bad System

PS: I’ve got a new book out: More Joel on Software is the second collection of articles from the archives of this site.