At last year’s Business of Software conference, I gave a talk about designing products that are more than just adequate. How do you make a product that becomes a category-killer, number one, super hit? What is it that gives the Apple iPod 90% market share?

Neil Davidson has the video of my talk online (it’s about 46 minutes).

This year’s conference is going to be great. There are still a few tickets available. It’s November 9th-11th in San Francisco. This is a conference that’s all about terrific speakers: Geoffrey Moore, Don Norman, Paul Graham, Heidi Roizen, Jennifer Aaker, Michael Lopp (“Rands”), Ryan Carson, Paul Kenny, Dharmesh Shah, Kathy Sierra, Mat Clayton, and The Cranky Product Manager are all confirmed speakers. Register now before it’s too late!