Domain Names

“We decided that individually-branded sites felt more authentic and trustworthy. We thought that letting every Stack Exchange site have its own domain name, visual identity, logo, and brand would help the community feel more coherent. After all, nobody wants to say that they live in Housing Block 2938TC. They want to live in Colonial Manor. Never mind the connotation of, well, colonies.”

Domain Names

About the author.

I'm Joel Spolsky, co-founder of Trello and Fog Creek Software, and CEO of Stack Overflow. More about me.