Simplicity vs. Choice

Sometimes I think a pretty good business model would be to copy the applications that 37signals makes, but make them more complex. More features, more promises—generally, just more complicated.

Here’s the video from a talk I gave at the Business of Software conference last year:

I’ll be speaking again at this year’s conference in Boston, October 4th-6th.

About the author.

I'm Joel Spolsky, co-founder of Trello and Fog Creek Software, and CEO of Stack Overflow. More about me.